The main focus of search engine optimization is to have the crawlers (bots) not only find your website and pages but also to give importance to it, find it relevant and to be precise rank it higher on the Google ranking scale so that it appears at the top of the search engine results.
The process of optimizations is not a onetime process but like a bike, it requires maintenance, tuning & continuous testing and monitoring so that it maintains the elevated status it has achieved.
Below are some of the steps which are in short a strategy for search engine optimization.
Market Target Analysis
This is the analysis of the visible text & coding which determine how well you are positioned for search engines.
Testing of the content you are writing and determining the present engine rankings of competitive websites you can easily plan an effective engine positioning strategy.
Initial keyword nomination:
The keywords listing here is a bit tricky as you have to extract only the prioritized list of targeted search terms related to the customer base which is which type of service or website he is offering and market segment that which keyword according to the subject is more relevant.
Keyword Research And Development
Now you have to identify and target a list of keywords & review the competitive list and other relevant sources. Use the preliminary list to find an indicative number of recent search engine queries and the competitive edge of a particular keyword.
The Ranking Assesment
You need to realize where you are now in order to accurately gain your future rankings. Design a simple excel sheet, check weekly to begin.
As you get comfortable start checking it every 30 to 45 days, you should be able to see the improvements now in website traffic which is a reward for your selection of relevant keywords.
Some SEO’s will probably say that rankings are dead, yes! That is true conversations and traffic are very important but use rankings as an indicator.
Be open about your goals so that you can easily measure your ROI from the strategies you implement. Start simple but do not skip this process.
You may begin with the top-level, aggregate number, but you must go deep into the specific pages that can improve services and business sales.
Content Creation & Optimization
Keyword-based titles help establish your page theme and direct other keywords too. Create Meta tags, they can influence click-through but keep in mind they cannot be directly used for rankings.
Place strategic search phrases on a page that will help the search engines to determine what the page is about, a natural approach works best.
Not long ago, 200 to 300 words on a page were recommended but now many types of research suggest that a page with 800 to 2000 words can easily outperform a shorter one.
In the end, the users, the marketplace, content, and links will result in popularity and ranking.
Submit your website to the directories. The professional search marketers do not submit the URL to the search engines but it is possible to do so.
A better and faster way is to get all the links back to your site naturally.
These links get your sites indexed by search engines, however, you should submit the URL to directories such as Google, Yahoo, Bing.
Although some might suggest you to include AdSense scripts on your site to get their Google BOT to visit, here is the catch it will get your website indexed quickly.
Continuous Testing And Measuring
Measure & Analyze search engine rankings, web traffic to determine the effectiveness of the strategies you have implemented, including the assessment of separate keyword performance.
Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you are comfortable with.
Regular addition and modification of keywords and website content are important to continually improve search engine rankings so growth does not stop or decline from neglect.
You also want to review your link strategy and ensure that your inbound and outbound links are relevant to your business.